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Label Insight Shopper Trends Survey

This study gives insights into dietary preferences and the ability to make informed purchasing decisions.

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Summary & Key Findings

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In March of 2017, Label Insight surveyed more than 1,000 consumers about their dietary preferences and their ability to find information they need to make informed purchasing decisions

 

Key findings include:

  • 98% of consumers believe it’s important for them to consider the ingredients in the food products they buy.
  • Nearly half of consumers are currently following a diet program.
  • 67% find it challenging to determine whether a food product meets their needs by reviewing the package label.
  • Nearly half of consumers consider themselves to be “not informed at all about the product” even after reading the product’s label.

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