In March of 2017, Label Insight surveyed more than 1,000 consumers about their dietary preferences and their ability to find information they need to make informed purchasing decisions
Key findings include:
- 98% of consumers believe it’s important for them to consider the ingredients in the food products they buy.
- Nearly half of consumers are currently following a diet program.
- 67% find it challenging to determine whether a food product meets their needs by reviewing the package label.
- Nearly half of consumers consider themselves to be “not informed at all about the product” even after reading the product’s label.
