Nielsen and Label Insight Announce Strategic Alliance to Bring Label Transparency to Consumer Packaged Goods Companies and Retailers
by Press posted on 12/1/16 at 8:00am
This one-of-a-kind alliance will help enable CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer...Read more
Label Insight helps CPG companies transform basic product information into smart attributes, providing them with a deep understanding of their product set, the power to drive innovation and the ability to easily participate in initiatives such as SmartLabel™.
The modern consumer is demanding transparency around what's in the products they use and consume. The launch of the SmartLabel transparency initiative meets this demand, giving consumers easy, instant access to detailed product information. Label Insight’s SmartLabel solution, SmartSPEC, helps CPG companies quickly and easily participate in the SmartLabel transparency initiative.
Our cutting-edge technology helps CPG companies transform basic product information into smart attributes. We provide a level of data that is unmatched, generating over 17,000 attributes - such as nutrients and allergens - per product. These attributes come together to create a deep understanding of a product set and can be easily customized to meet data views requested by retailers and government and industry initiatives.
Label Insight helps retailers gain deeper insights into their product inventory, creating a stronger connection with their customers and better positioning themselves in the marketplace.
Label Insight helps retailers gain deeper insights into their inventory through the creation of SmartSPECs. A SmartSPEC is a custom set of attributes used to support unique retailer initiatives. A custom SPEC instantly gives retailers a unique view of their product inventory. This data allows retailers to make more informed decisions, create a stronger connection with their customers and better position themselves in the marketplace.
Label Insight’s technology powers retail programs through custom attribution and analysis of retailer inventories. We gather more than 17,000 attributes per product, which means actionable insights about how product assortments meet the varied health, wellness, lifestyle and sustainability concerns of consumers are only a click away.
"Most setup processes claim they will be super easy, we actually feel like this one really is."
Jill Davies Grocery Social Responsibility Manager
“Unilever would never have been able to implement SmartLabel across the vast majority of its portfolio in only 6 months without partnering with Label Insight. Their incredibly responsible, collaborative, and flexible team were great to work with.”
Tracy Shepard-Rashkin Sustainable Communities and Top Dish Brand Manager