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Product Label Transparency Through Data Science

Our industry leading technology generates the largest product attribute data set available by capturing and enhancing information on the packaging of food, pet, and personal care products. We enable customers across many industries to create rich omni-channel experiences, maximize category growth potential, and ultimately deliver greater transparency to consumers because we know Transparency Matters™.

Trusted by Brands Including:
Our detailed product data enables transparency across a spectrum of markets.
Our Solutions

The latest updates from our blog

SmartLabel Gains Momentum in 2017 in Preparation for Consumer Awareness Campaign
by Stephen Poppe posted at 9/19/17 3:22 PM

The adoption, traffic and engagement numbers for SmartLabel™  are all on the rise as the Grocery Manufacturers Association (GMA) looks to grow and mature this popular transparency...Read more

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Using Data Science, Raley's Gains Competitive Advantage Through Transparency
by John Veltri posted at 9/12/17 9:29 AM

The stakes for transparency as they relate to food and beverage products are higher today than ever. According to Nielsen, 59% shoppers find it difficult to understand nutrition facts on food...Read more

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What our customers are saying
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“Unilever would never have been able to implement SmartLabel across the vast majority of its portfolio in only 6 months without partnering with Label Insight. Their incredibly responsible, collaborative, and flexible team were great to work with.” - Tracy Shepard-Rashkin, Sustainable Communities and Top Dish Brand Manager unilever-logo_tcm1312-409314.png
"Most setup processes claim they will be super easy, we actually feel like this one really is." - Jill Davies, Grocery Social Responsibility Manager Target_logo.png
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Hear Our Story
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Our company was born from the realization that the personal challenge of our founders was actually a universal problem  - better understanding about the products we use and consume.

Our unique proprietary technology transforms basic product information from the package into enriched, highly versatile and customizable data with many applications.

What started as a personal cause eventually evolved into a mission to revolutionize transparency for the betterment of consumers, brands and retailers.
   
   
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We're Solving Transparency

The personal challenge of our founders lead to revolutionary technology powering the transparency ecosystem today. Transparency is a cultural force impacting all aspects of modern life - the packaged goods industry is next.
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Transparency has an ROI

Investments in transparency data to power both internal and external initiatives pay off in driving trust, loyalty, long term value, accurate research, enhanced consumer application and ecommerce experiences, and more.
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Friction-Free Transparency Solution

Label Insight is uniquely positioned within a broad range of partnerships to enable friction-free transparency solutions created for speed and innovation in transparency solutions. 
The Markets for Transparency
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Government
We’re helping to define criteria for new GMO labeling laws, how the FDA will define “healthy,” and we supply over 90% of the publicly available product data in the USDA Branded Food Products Database.
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Retailers
Gain deeper insights into your product inventory, create a stronger connection with your customers and better position yourself in the marketplace.
Learn More About Our Solutions for Retailers.
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CPG Brands
In addition to our best-in-class SmartLabel™ solution, you can own your product truth with our turnkey package submission & automatic data generation.
Learn More About Our Solutions for CPG Brands.
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Research
Label Insight is providing academic researchers with complimentary direct access to our unique data set & analysis tools. 
Learn More About Our Solutions for Researchers.
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Analytics
Understand how your product attributes and claims are impacting sales at the category and marketplace levels.
Learn More About Our Solutions for Analytics.
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Consumer Engagement
Harness control of the accuracy of your product data across a broad landscape of syndicated channels.
Learn More About Our Solutions for Consumer Engagement.