Driving Growth at the Intersection of Brands, Retailers & Consumers
Shoppers are basing more and more of their purchase decision on product information that isn’t obvious from a product package. They’re seeking transparency into product characteristics such as whether a product qualifies for a certain diet, or whether a product contains certain allergens. To meet this need, Label Insight’s unique product attribute data is used by leading CPG brands and grocery retailers to drive e-commerce and in-store sales growth through improved product transparency.
Consumers: An Ever Increasing Demand to Know More
Shoppers today are faced with a challenge. Even as search engines, advanced e-commerce platforms and smart devices enable on-demand access to a seemingly unlimited amount of data, shoppers often lack comprehensive information about some of their most important purchases: the products they put in and on their body. Today's consumers are demanding to know more about a product before making a purchase. We work with grocery retailers and CPG brands to empower shoppers with the knowledge they need to make better product choices.
Grocery Retailers: Winning Through Unique Customer Experiences
In a world of flat category sales, increased competition and fickle online shoppers, retailers need real-world solutions to personalize their customer's product and shopping experiences in a way that drives short-term growth and long-term loyalty. This means a new emphasis on developing shopper experiences designed to make finding and choosing products simple, easy, and personalized to meet individual consumer needs — both in-store and online.
CPG Brands: Facing New Demands For Information
Brand manufacturers are increasingly facing both the challenge, and the opportunity, of delivering improved product information to consumers and grocery retailers. The challenge centers on achieving an accurate and complete set of product attribute data that can be both consumer-facing and configured to meet an increasingly complex set of requirements to improve product discoverability and transparency. The opportunity exists to leverage product attribute data to outperform competition in e-commerce and improve consumer loyalty. As consumer and retailer demand for product information shifts and grows, brands are in search of solutions that enable them to remain current, consistent, and aligned to consumer shopping behavior.
Improving Product Discoverability & Transparency
We help CPG brands thrive in a new world of digital mobile shoppers and search engine influenced selection. By improving a brand’s search performance with ranked, consumer relevant e-commerce attributes, and providing brands visibility into product attributes grocery retailers are using to power their e-commerce search, we are uniquely positioned to help brands improve discoverability and conversion. We create product transparency that brands use to drive growth.
Delivering Differentiated Shopper Experiences
We enable retailers to build tailored solutions that create a differentiated shopper experience. Our unique data allows our retail customers to define their own standards for the product attributes that matter most to their customers, and apply those attributes to their entire assortment at scale. The result is powerful product search and discovery tools in the aisle and online. Delivering this kind of transparency-focused innovation in the shopping experience builds trust and loyalty with shoppers, and fuels sales growth across channels.
Helping Retailers & Brands Grow through Product Transparency
Product transparency is at the core of how we help grocery retailers and CPG brands grow. First, we gather product information from thousands of brands through our innovative and free supplier on-boarding. Our proprietary technology then analyzes each product for over 24,000 searchable attributes. Finally, our patented ingredient, claim, certification, and nutritional taxonomies define what attributes can be claimed for each product. The result enables retailers to increase sales through differentiated shopper experiences, and brands to expand market share across a retailer’s in-store and e-commerce channels.
CPG Brands: Are Unclaimed Product Attributes a Multi-Million Dollar E-Commerce Opportunity for You?
We audited the top 100 U.S. CPG manufacturers and determined they’re missing out on hundreds of millions of consumer web searches because they are not claiming product attributes for which they qualify.
Hundreds of millions of missed web searches results in tens of millions in missed e-commerce sales.
Contact us now for a free analysis of how unclaimed product attributes may be costing you millions.
The Label Insight Advantage is in the Data
With coverage of over 99% of all online consumer queries, our product attribute data is unmatched in terms of helping your products get found online to grow sales.
We lead the market in product attribute data integrity, freshness, granularity, and scalability. Our database currently contains 9 million unique product claims, 400,000 ingredients, and 200,000 nutrients.
We would love to prove our value through a side-by-side comparison with other data sources in the context of your business.
Contact us for a free data comparison.
Ready to Reach New Online Shoppers & Boost Your E-Commerce Revenue?
If shoppers can't find your products online, they can't buy your products online.
Watch our webinar, "Stocking the Digital Shelf," now available on-demand. You'll walk away with strategic insights that can be implemented right away to improve the discoverability of your products to sell more effectively online and capture more revenue.