Driving Growth At The Intersection of Brands, Retailers, and Consumers
Shoppers are basing more and more of their purchase decision on product information that isn’t obvious from a product package. They’re seeking transparency into product characteristics such as whether a product qualifies for a certain diet, or whether a product contains certain allergens. To meet this need, Label Insight’s unique product attribute data is used by leading CPG brands and grocery retailers to drive e-commerce and in-store sales growth through improved product transparency.
Consumers: An Ever Increasing Demand to Know More
Shoppers today are faced with a challenge. Even as search engines, advanced e-commerce platforms and smart devices enable on-demand access to a seemingly unlimited amount of data, shoppers often lack comprehensive information about some of their most important purchases: the products they put in and on their body. Today's consumers are demanding to know more about a product before making a purchase. We work with grocery retailers and CPG brands to empower shoppers with the knowledge they need to make better product choices.
Grocery Retailers: Winning Through Unique Customer Experiences
In a world of flat category sales, increased competition and fickle online shoppers, retailers need real-world solutions to personalize their customer's product and shopping experiences in a way that drives short-term growth and long-term loyalty. This means a new emphasis on developing shopper experiences designed to make finding and choosing products simple, easy, and personalized to meet individual consumer needs — both in-store and online.
CPG Brands: Facing New Demands For Information
Brand manufacturers are increasingly facing both the challenge, and the opportunity, of delivering improved product information to consumers and grocery retailers. The challenge centers on achieving an accurate and complete set of product attribute data that can be both consumer-facing and configured to meet an increasingly complex set of requirements to improve product discoverability and transparency. The opportunity exists to leverage product attribute data to outperform competition in e-commerce and improve consumer loyalty. As consumer and retailer demand for product information shifts and grows, brands are in search of solutions that enable them to remain current, consistent, and aligned to consumer shopping behavior.
Improving Product Discoverability and Transparency
We help CPG brands thrive in a new world of digital mobile shoppers and search engine influenced selection. By improving a brand’s search performance with ranked, consumer relevant e-commerce attributes, and providing brands visibility into product attributes grocery retailers are using to power their e-commerce search, we are uniquely positioned to help brands improve discoverability and conversion. We create product transparency that brands use to drive growth.
Delivering Differentiated Shopper Experiences
We enable retailers to build tailored solutions that create a differentiated shopper experience. Our unique data allows our retail customers to define their own standards for the product attributes that matter most to their customers, and apply those attributes to their entire assortment at scale. The result is powerful product search and discovery tools in the aisle and online. Delivering this kind of transparency-focused innovation in the shopping experience builds trust and loyalty with shoppers, and fuels sales growth across channels.
Helping Retailers and Brands Grow through Product Transparency
Product transparency is at the core of how we help grocery retailers and CPG brands grow. First, we gather product information from thousands of brands through our innovative and free supplier on-boarding. Our proprietary technology then analyzes each product for over 24,000 searchable attributes. Finally, our patented ingredient, claim, certification, and nutritional taxonomies define what attributes can be claimed for each product. The result enables retailers to increase sales through differentiated shopper experiences, and brands to expand market share across a retailer’s in-store and e-commerce channels.
“Label Insight has provided invaluable product and ingredient data to power Raley’s Shelf Guide program. With high order attribute data, we can help our customers make informed shopping decisions and create an improved e-commerce experience.”
“Unilever would never have been able to implement SmartLabel across the vast majority of its portfolio in only 6 months without partnering with Label Insight. Their incredibly responsible, collaborative, and flexible team were great to work with.”
Sustainable Communities and Top Dish Brand Manager
“We have a long way to go as a country to improve the diets of all Americans, and it’s almost unimaginable to think about how we could improve the food supply unless we have a way to track what’s in it. Data from Label Insight are important to define the food environment on a scale and level of granularity that just hasn’t been possible until recently.”
Dr. Mark Huffman
Practicing Cardiologist, Researcher, Associate Professor of Preventive Medicine and Medicine at Northwestern University Feinberg School of Medicine
"When Unilever senior leadership informed us in November 2016 that we needed to have all 2,000 of our products live on SmartLabel by June 2017, it seemed like an impossible task, until I found Label Insight. Signing on with Label Insight was an easy decision because, without them, Unilever would not have been able to implement SmartLabel so quickly.“
Patrizia Barone, Ph.D., Regulatory Affairs -
Global Foods & Refreshment and North American Region, Unilever