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The New Industry Standard for Product Data

We’re a Big Data company for Big Food, on a mission to connect brands, retailers, and consumers to the information that matters most about their products.

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The Industry’s Leading Provider of Data-Powered Transparency

Consumers want better information about their products, and that need is transforming the way we do business today. They shop according to their diet, their nutritional, health, and wellness needs, and their beliefs about lifestyle and sustainability. Data-powered transparency is about meeting a rapidly increasing need for an ever expanding set of product information, across multiple touch-points and channels, with accuracy and consistency in real time. Label Insight is the industry’s solution for delivering data-powered transparency.

The Mandate for Product Transparency 

Data-Powered Transparency Requires Digital Transformation

Taking on transparency requires an evolution of data across your business. No matter where you are in your process, Label Insight's high-order attribute data can deliver insights to unlock sales growth, enhance transparency and personalization through digital labels and e-commerce, and create new opportunities for growth and innovation in monetization of data and services. 

Discover how Label Insight data can help to solve your business and data challenges:

digital transformation maturity model

Maturity of Digital Transformation


Product Insights


Market Insights


Store Programs




Personalization & Activation


Innovation & Growth

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Analytics & Insights

Better data is the foundation of better analytics and insights, but today’s businesses face critical roadblocks to accomplishing their goals. Whether it’s poor data accuracy and consistency or simply a lack of data, discover how our solutions can help solve for your analytics and insight challenges.

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Transparency & Personalization

Enabling transparency and personalization is the key to building strong consumer trust and loyalty. If poor data and a complex data ecosystem challenge your business’ ability to deliver on the mandate for better product transparency, learn about how our data solutions can help.

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Innovation & Growth

When data and technology converge, new opportunities for innovation and growth become possible. If you’re challenged to build a next-generation solution but don’t have the next-generation data to support it, discover how our best-in-class data solutions can help set you up for real innovation.

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With Over 500,000 Products, Covering 80% of Top-Selling US Products, Label Insight Is Trusted By Leading Brands


“Unilever would never have been able to implement SmartLabel across the vast majority of its portfolio in only 6 months without partnering with Label Insight. Their incredibly responsible, collaborative, and flexible team were great to work with.”

Tracy Shepard-Rashkin,
Sustainable Communities and Top Dish Brand Manager

“Label Insight has provided invaluable product and ingredient data to power Raley’s Shelf Guide program. With high order attribute data, we can help our customers make informed shopping decisions and create an improved e-commerce experience.”

Michael Teel,
CEO, Raley's

“We have a long way to go as a country to improve the diets of all Americans, and it’s almost unimaginable to think about how we could improve the food supply unless we have a way to track what’s in it. Data from Label Insight are important to define the food environment on a scale and level of granularity that just hasn’t been possible until recently.”

Dr. Mark Huffman
Practicing Cardiologist, Researcher, Associate Professor of Preventive Medicine and Medicine at Northwestern University Feinberg School of Medicine

"When Unilever senior leadership informed us in November 2016 that we needed to have all 2,000 of our products live on SmartLabel by June 2017, it seemed like an impossible task, until I found Label Insight. Signing on with Label Insight was an easy decision because, without them, Unilever would not have been able to implement SmartLabel so quickly.“

Patrizia Barone, Ph.D., Regulatory Affairs -
Global Foods & Refreshment and North American Region, Unilever

Transparency Matters Today Because...

2017 Shopper Trends Survey

We surveyed more than 1,000 consumers about their dietary preferences and their ability to find information they need to make informed purchasing decisions.

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Get Knowledgeable About Product Transparency

How to Overcome the Top 4 Challenges Facing the CPG Industry

The conventional wisdom that long-guided the consumer products goods (CPG) industry are quickly falling by the wayside. Learn what challenges are turning the CPG industry on its head.

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Label Insight’s Food Revolution Study

Reveal insights into consumer demand for product transparency, including how consumers make food choices, shop, and what they expect from brands and retailers when it comes to product transparency. 

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The Business Case for Product Transparency

Modern consumers have an unprecedented hunger for knowledge and are calling for more accountability and transparency through the entire food supply chain. Here is the business case for empowering them.

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Ready to take the next step in your transparency journey?

Let us help you meet your specific transparency needs and help you achieve digital transformation.

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