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Label Insight Food Revolution Study

How consumer demand for transparency is shaping the food industry.

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Label Insight Transparency ROI Study

Driving long-term trust and loyalty through transparency.

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2017 Ingredient Confusion Study

Confusing ingredients cause shoppers to consider switching brands even if it means paying more.

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How to Overcome the Top 4 Challenges Facing the CPG Industry

The conventional wisdoms that long guided the consumer products goods (CPG) industry are quickly falling to the wayside.

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Nielsen and Label Insight Announce Strategic Alliance to Bring Label Transparency to Consumer Packaged Goods Companies and Retailers

Today, label transparency plays an influential role in what consumers buy, what manufacturers make and how government organizations regulate.

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The Business Case for Product Transparency

Parents pinning paleo recipes on Pinterest. Graduate students studying green energy, Googling gluten-free granola bars. Fitness instructors Facebooking photos of fair-trade fruits and vegetables.

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How SmartLabel Gives Retailer Owned Brands Brands a Competitive Advantage

Owned brand. Store brand. Private label. Brand X. Typically thought of as generic products of questionable quality, no-frills packaging and basic typefaces, intended only for those on a strict budget.

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Label Insight Closes $21 Million in Series C Round of Venture Capital Funding

Label Insight, the market leader for product transparency, today announced it has raised $21 million in a Series C funding round led by Delta-v Capital alongside River Cities Capital Funds.

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Label Insight Closes $10 Million in Series B Funding Led by KPMG Capital

Label Insight, a leading provider of SaaS data solutions providing powerful insights and strengthening the connections between CPG brands, retailers and consumers, announced today the completion of a $10 million Series B round of funding.

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Label Insight Contributes to the USDA Open Data Partnership for Public Health

At the Global Open Data for Agriculture and Nutrition (GODAN) Summit, the USDA announced a new open data partnership for public health, with the launch of the USDA Branded Food Products Database.

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Coca-Cola Zero Sugar Shines Spotlight on Sugar Concerns

Ingredients matter today more than ever. According to Label Insight’s Shopper Trends study, 98% of shoppers think it’s important to consider the ingredients in the food products they purchase.

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Label Insight Joins the Century Club

This is an exciting week for Label Insight, as we welcome our 99th and 100th employees to the team!

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Product Insider: Nielsen and Label Insight Making Transparency Possible for Brands and Retailers

Over the past few years we have seen an unprecedented rise in consumer demand for transparency, with many consumers going so far as to switching from their preferred brands in favor of brands which provide more transparency.

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Unilever: 4 Things our SmartLabel Implementation Taught Us

Over the past few years we have seen an unprecedented rise in consumer demand for transparency, with many consumers going so far as to switching from their preferred brands in favor of brands which provide more transparency.

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EXponential Growth in New Label Adoption a Win for the Industry and Consumers

In May of 2016, the country's first update to nutrition labels since the federal government started requiring them in the early 1990s, was unveiled.

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What Does it Take to Get Started with SmartLabel?

Many brands are currently deciding how to best approach upcoming changes to the Nutrition Facts Panel.

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Meet the Team: Dan Lutger, Senior Design Manager

Welcome to Meet the Team, a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Senior Design Manager, Dan Lutger. 

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Transparency Leads to Increased Brand Loyalty and Perceived Brand Worth

We know that consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to gain favor with consumers.

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How Granular Attribution is Making Brands and Retailers Smarter

Next week I’m speaking at the National Nutrient Databank Conference.

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Don't be Confused About Ingredient Confusion

The Label Insight team lives for data. So over the past year, we conducted several studies to better understand today’s consumer.

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Food Revolution: EXploring Consumer Confusion and Distrust

Label Insight was built on a belief in transparency. We believe the more we know about what’s in the products we use and consume, the more we can make smart purchase decisions.

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Label Insight and 1WorldSync Announce Partnership to Create Industry's Most Comprehensive Data and Content Solution

Label Insight, the market leader for transparency, and 1WorldSync, the leading provider of product content solutions, today announced...

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Label Insight launches the first product imaging service linking data and images in a single solution

Two of the most persistent challenges for brands and retailers over the past several years, have been maintaining consistent...

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SmartLabel Launch Brings Transparency to Food Industry

Two of the most persistent challenges for brands and retailers over the past several years, have been maintaining consistent, uniform, high-quality product images and satisfying the demand for transparency...

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Product Transparency Means Going Beyond the Label

Yesterday, the Grocery Manufacturers Association (GMA), the voice of leading food, beverage and consumer product companies, announced the launch of...

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Product Transparency Means Going Beyond the Label

Welcome to Part 3 of our Transparency ROI blog series, where we’re breaking down our TROI  study piece-by-piece.

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SmartLabel Leaders: Pam Bailey, CEO of Grocery Manufacturers Association

Welcome to SmartLabel Leaders, a series of interviews with the leading minds and organizations, brands and service providers fueling the SmartLabel transparency initiative forward.

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Label Insight and LANSA Partner to Deliver Complete View of Product Data

Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, and LANSA...

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Highlights From the First Ever TransparencyIQ Conference

TransparencyIQ, the breakthrough event focused on the impact of transparency and best practices, took place October 18th and 19th in Chicago, Illinois.

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Food Revolution: Consumers expect transparency, don't think brands are delivering

Label Insight was founded with the mission of helping consumers understand what’s in the products they use and consume. 

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Using Data Science, Raley's Gains Competitive Advantage Through Transparency

The stakes for transparency as they relate to food and beverage products are higher today than ever.

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Consumers Demand Transparency from Personal Care Products

In the first three posts of our Ingredient Confusion Series, we learned that shoppers are meeting a huge roadblock when evaluating their food products...

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L'Oreal Canada and Label Insight Launch First Dual-Language SmartLabel Pages

We are thrilled to announce our flagship venture into international transparency with the launch of the first SmartLabel pages in Canada this week.

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SmartLabel Gains Momentum in 2017 in Preparation for Consumer Awareness Campaign

The adoption, traffic and engagement numbers for SmartLabel™  are all on the rise as the Grocery Manufacturers Association (GMA) looks to grow and mature this popular transparency initiative. 

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Americans are Planning to Avoid Sugar and Eat More Sustainably in 2018, Says Survey from Label Insight

Label Insight, the market leader for product transparency, today released the results from...

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Nutrition Facts labels updated to help consumers make healthy food choices

First Lady Michelle Obama Friday unveiled the country's first update to nutrition labels since the federal government started requiring them in the early 1990s.

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Amazon's New Default Setting

With its proven tech infrastructure and scale, Amazon's acquisition of Whole Foods adds a highly valuable, much needed pile of bricks to Amazon’s brick+click equation, combining their...

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How Data Science Gives Label Insight a Competitive Edge

Data science is fast becoming a core enabler of business innovation and competition.

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Food Revolution: The digital demand for product transparency

Earlier this year, Label Insight released the Food Revolution study after surveying more than 1,500 consumers to determine how they make food choices, shop and what they expect from brands when it comes to product information.

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Four Food Trends You Want to Know About in 2018

Now that we’ve shut the door on 2017and looked at trending diets this year, let’s look at the food trends that are heavily anticipated in 2018.

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Meet the Team: Jacob Childerson, Director of Strategic Partnerships

Welcome to "Meet the Team", a monthly series that introduces you to the great talent and leadership at Label Insight.

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Label Insight: Our Story

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Label Insight: Transparency Matters™

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Label Insight Enables Product Transparency

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The Consumer Demand for Product Transparency

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How Transparency Affects Trust and Loyalty for Brands

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