CatMan + Transparency
Learn how Category Management practitioners can unlock hidden buying trends and growth white spaces to deliver portfolio and category growth.
Consumer demand for transparency is one of the most powerful attitudinal trends driving shopper behavior, and it’s changing the way the CPG industry operates. In the age of transparency and digital experiences, consumers are making purchase decisions based on product features and attributes not typically included on packaging or employed in the practice of category management. Today’s consumers want to see everything from ingredient definitions, country of origin, to sustainability practices.
Exciting new capabilities in product attribute data and technology are making it possible to reveal the why behind the buy and develop new approaches to CatMan frameworks and functions — unlocking hidden buying trends and growth white spaces, and delivering portfolio and category growth.
Download your free copy of the White Paper to learn more.