Summary & Key Findings
Consumers want more than just the required product information from a product's label and will be loyal to the brands that provide more detailed insights. Get the facts on how to drive long-term trust and loyalty through transparency from our 2016 Transparency ROI study.
Key findings include:
- Nearly all consumers (94%) are likely to be loyal to a brand that offers complete transparency.
- Almost three in four consumers (73%) say they would be willing to pay more for a product that offers complete transparency in all attributes.
- More than half of people
surveyedsaid they use their own personal definition to determine which foods are "healthy."
Download the Transparency ROI Study now to see the complete results of this study.