2016 Transparency ROI Study

Label Insight study gives insights into consumer loyalty to brands and preferences for transparency


Consumers want more than just the required product information from a product's label and will be loyal to the brands that provide more detailed insights. Get the facts on how to drive long-term trust and loyalty through transparency from our 2016 Transparency ROI study.

Key findings include:troi_lp_image.png

  • Nearly all consumers (94%) are likely to be loyal to a brand that offers complete transparency.
  • Almost three in four consumers (73%) say they would be willing to pay more for a product that offers complete transparency in all attributes.
  • More than half of people survyed said they use their own personal definition to determine which foods are "healthy."