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Dramatic changes in consumer purchase behavior related to e-commerce and health and wellness preferences have created the need for a new approach to product data for CPG brands and retailers.

To meet the demands of today’s digital-first health and wellness need-state shoppers, product attribute metadata has emerged as a “must-have’’ complement to legacy data sources for CPG brands and retailers looking to differentiate to win omni-channel market share and build lasting loyalty.

Leverage this guide as your companion as you evaluate data providers for your organization based on 5 key value data dimensions: