TRANSPARENCY TRENDS -
OMNICHANNEL GROCERY SHOPPING FROM THE CONSUMER PERSPECTIVE
Get your copy of our latest infographic, with key insights on transparency and buying habits of the omnichannel grocery shopper, from FMI and Label Insight's latest research, Transparency Trends.
- Transparency is still essential to the omnishopper with 8 out of 10 shoppers believing transparency is important.
- Online grocery shoppers want a better selection of products, want to be able to find those products easily and want detailed product information.
- Many online grocery shoppers are not aware of, or are frustrated by, filters.
- Omnishoppers are highly focused on purchasing products that meet their health and wellness needs and are concerned with understanding allergens in products.