TRANSPARENCY TRENDS -
OMNICHANNEL GROCERY SHOPPING FROM THE CONSUMER PERSPECTIVE
FMI and Label Insight present this research as a follow-up to research conducted in 2018. The Transparency Imperative established the growing importance of transparency, and explored factors ranging from consumer preferences to shopper confusion.
This updated research delves deeper and wider into transparency and shopper behaviors, to look at the buying preferences and habits of omnichannel shoppers, those who buy both online and in-store.
- Transparency is still essential to the omnishopper, but consumer needs have changed, so transparency initiatives need to evolve along with them.
- Transparency plays out different depending on the shopping channel.
- Shoppers have high transparency expectations when shopping online compared to when shopping in a brick and mortar location.
- Shoppers are highly focused on purchasing products that meet their health and wellness needs and are often finding it difficult to shop online to meet their health and wellness needs.