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Transparency Trends: Omnichannel Grocery Shopping from the Consumer Perspective

FMI and Label Insight

FMI and Label Insight present updated research that focuses on transparency but probes shoppers’ behaviors and perspectives more widely by looking at the buying preferences and habits of omnichannel shoppers, those who buy both online and in-store. The findings indicate that perspectives on transparency and likes and dislikes about buying experiences are different when shopping online versus in physical stores.