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A New Class of Attribute Data: High Order Attributes

Consumers’ demand for information has evolved beyond what today’s product attribute data can deliver, requiring the industry to develop a new class of attribute data. This new data class is called 
high order attribute data. High order attribute data is specifically designed to meet the increasing consumer demand for better information and transparency.



Providing Context, Searchability
and Improved Assortment Discovery

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High order attributes such as Organic, Non-GMO, Minimally Processed, Nutrient Dense, No Added Sugar, Gluten Free, Sustainably Made, and more, provide context, searchability and improve assortment discovery by enabling shoppers to customize their trip to products they seek every time they shop.

High order attribute data is quickly becoming a key differentiator in driving consumer preferences and decisions, and retailers offering this data to customers are setting a new benchmark for online grocery shopping experiences.

E-Commerce Essentials Data from Label Insight delivers high order product attributes, such as Organic, Non-GMO, Minimally Processed, Nutrient Dense, No Added Sugar, Gluten Free, Sustainably Made, and more -  enabling each shopper to personalize the entire store, each and every trip they make. 


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Creating High Order Attributes

Label Insight, the market leader for product transparency, recently introduced PRISM, a revolutionary data science technology for the creation of high order attributes. Our high order attributes are built by dietitians and formulation experts, and leverage years of data science experience, offering a true best-in-class solution for retailers.

Like a prism, Label Insight technology transforms the “white light” of information on the physical packaging of food, pet and personal care products into an infinite spectrum of high order attribute data. Ingredients, nutrients, and marketing claims are digitized, and with proprietary taxonomies, ingredient definitions, and machine learning algorithms, are transformed into more than 22,000 custom attributes such as micro and macronutrient content, sustainability practices and specialty diet eligibility.




Label Insight’s prism powers our eCommerce Essentials solution – harnessing the most sought after high order attributes consumers seek, matching and combining them with conventional on-pack attribute information and high quality, eCommerce ready images, to deliver a turn-key digital shopping solution for any retailer looking to grow baskets, conversion and trip frequency.


Learn more about our eCommerce Essentials solution

Request More Information About High Order Attribute Data