You work hard to ensure your product is branded appropriately. Then, it’s packaged and sent to your retail partners, all of whom have different Health and Wellness (H&W) programs that represent your product in different ways, online and at the shelf edge. Get the visibility you need into how your product assortment and brands are represented across your retail partners.
Onboard your products to understand how your products are attributed against all the leading Health & Wellness programs in the market. Identify how your products are scored by different retailers, and learn how your retail partners are thinking about H&W as well as where your products may qualify for additional icons.
Understand what Retailers have defined to differentiate H&W, whether your products qualify or not, and how they compare to the rest of the category. Work with retailers to ensure your products are positioned optimally in each market.
HOW RETAIL VIEWS WORKS
Onboarding is simple by design, with a purpose-built team focusing on removing all friction in the process. Brands can onboard product data by connecting images directly from their image provider, or by dragging and dropping images directly from a computer.
Retailer Views in Explore
See all your products and product data in the Explore platform and reveal how each product is being attributed at over 30 leading retailers. Each retailer’s custom Health and Wellness program algorithm is programmed into the system, allowing you insight into how the retailer applies your products to their specific H&W attribution.
Active & Passive Retailers
Our active retailer partners are directly powering their H&W programs with custom Label Insight attribution data. These retailers are most amenable to
Our passive retailer programs help you gain insight into how these retailers are attributing your products based on direct conversations with the retailers, and/or publicly available information around their H&W offerings.
Identify lost opportunities for icons that your products otherwise would qualify for, due to specific requirements of an active retailer’s H&W program.
RETURN ON INVESTMENT
Control Over How Your Products Are Sold
A product is born when the packaging is signed off, a go live date has been set and the product goes in to manufacturing. Before this point, there is a world of effort and resources that go into R&D, market insights, innovation, product formulation, prototyping, product data management, marketing planning, packaging design, packaging verification, and selling to partners. Then,finally, the product is ready. Then, the product is sent to retailers, the product data updated, and then the retailer applies their custom scoring rules across the whole of their inventory. Whether or not your product scores for what you want it to, and whether your product is called out the way you want it to be, is completely out of your hands. Until now.
As a brand, you know your products best. You spend a lot of time and energy ensuring that your product is well presented on product packaging, but then that’s compromised by retailers choosing to represent your products differently. The first step in taking control of how your products are sold is gaining insight into how your products are being presented to consumers — how they turn up in online searches and filters, and the icons they get at shelf edge across the retail landscape.
Retail Views Solving Real-World Challenges
Discover how Retail Views can help solve your specific Brand & Attribute Management challenges.
RETAIL VIEWS for
Brands need visibility into how their large retailer partners are representing and merchandising their products. Learn how Retail Views can power granular visibility across your retailers in this use case.
RETAIL VIEWS for
Empower your company to be proactive around ensuring your product’s positioning in the retail environment is consistent. Learn how Retail Views can give you better brand control in this use case.