Today’s brands are working to differentiate in a noisy, disruptive market. As consumers continue to search for products based on their need-states and preferences over brand names, there is an immense opportunity for brands to leverage granular product attribute data to expand and elevate their product portfolio to sell more, innovate, and get ahead of market trends.
Fueling side-by-side competitive packaging comparisons and thorough product analysis, Explore Market Navigator is a flexible SaaS insights engine and keyword prospecting tool that empowers brands to discover areas for product optimization and e-commerce expansion by recognizing and applying relevant consumer interests.
Explore Market Navigator helps to identify new product expansion opportunities to meet consumer needs through formulation changes, flavor line extensions and white space innovation opportunities.
RETURN ON INVESTMENT
Reduced Launch Time
A top partner worked smartly with Label Insight to couple on-pack attribution with nutritional fact panel updates, quickly evaluating where individual ingredients are used with robust search powered by Label Insight’s API.
Elevated Sales Growth
Optimizing product attributes and terminology in titles and content has shown a 35% increase in sales over a six month period of time, compared to the previous year.
Working with a top 10 retailer, we determined that our derived attribute data increased the number of results in their left hand, on-site filter by 11.5x.