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EXPLORE MARKET NAVIGATOR 

For Powering Product Innovation

Identify top trends, analyze competitive drivers and optimize your products to fuel e-commerce growth.

THE CHALLENGE

Today’s brands are working to differentiate in a noisy, disruptive market. As consumers continue to search for products based on their need-states and preferences over brand names, there is an immense opportunity for brands to leverage granular product attribute data to expand and elevate their product portfolio to sell more, innovate, and get ahead of market trends.

THE SOLUTION

Fueling side-by-side competitive packaging comparisons and thorough product analysis, Explore Market Navigator is a flexible SaaS insights engine and keyword prospecting tool that empowers brands to discover areas for product optimization and e-commerce expansion by recognizing and applying relevant consumer interests. 

Explore Market Navigator helps to identify new product expansion opportunities to meet consumer needs through formulation changes, flavor line extensions and white space innovation opportunities. 

Benefits of Label Insight Explore Market Navigator

Discover how Explore Market Navigator can help power product advancement and innovation to sell more:

Top E-Commerce Trend Discovery in Real-Time

Top E-Commerce Trend Discovery in Real-Time

Uncover top e-commerce trends in real time, pre-mapped to categories and stack-ranked by the most relevant and searched for attributes, identifying unique growth opportunities ahead of the market.

Flexible Management of New Trending Attributes

Flexible Management of New Trending Attributes

Add new attributes at any time to make sense of the market. Leverage 6M+ on-pack claims, 400k unique ingredients, normalized into attributes, to search for, compare, and analyze product information.

Improved Data Delivery for Deeper Insight

Improved Data Delivery for Deeper Insight

Apply advanced filters to understand exactly what consumers expect when shopping online. All attribute data is deliverable via API or FTP, or is able to be mapped and pushed into your data lake directly via API for independent analysis. 

Enhanced Packaging Transparency

Enhanced Packaging Transparency

No other tool or platform has a virtual warehouse of competitive product images, providing a level of clarity that’s as good as having the product label in your hand.

Simplified Competitive Comparison

Reduced Launch Time and Operational Costs

Label Insight provides usage data that can inform decisions on where to further invest resources and quickly launch new or updated product information, minimizing packaging touches and lowering costs.

Discover More Opportunities for Growth with Label Insight Explore Plus
RETURN ON INVESTMENT

Reduced Launch Time

A top partner worked smartly with Label Insight to couple on-pack attribution with nutritional fact panel updates, quickly evaluating where individual ingredients are used with robust search powered by Label Insight’s API.

Elevated Sales Growth

Optimizing product attributes and terminology in titles and content has shown a 35% increase in sales over a six month period of time, compared to the previous year.

Improved Discoverability

Working with a top 10 retailer, we determined that our derived attribute data increased the number of results in their left hand, on-site filter by 11.5x.

Request a Demo of Explore Market Navigator to Learn More

Power product advancement and innovation with Explore Market Navigator.