THE CHALLENGE
87% of food products fail to claim 1 of their 3 most searched attributes, including important ingredient, nutrient, allergen information and more.
By not claiming qualifying product attributes beyond the label, brands and retailers are delivering a broken search experience, eroding consumer trust and failing to capitalize on millions of attribute-based shopping trips.
THE SOLUTION
Explore Market Navigator is a flexible SaaS insights engine and keyword prospecting tool that joins consumer search behavior, competitive insight, and detailed product analysis to help CPGs dramatically grow their e-commerce success by improving the online discoverability and sales of existing products while helping to quickly launching new, on-trend products to meet consumer demand.
Brands can leverage trending attribute insights for cross-functional strategy optimization, including product content enhancements, advertising and SEO efforts, white space innovation, product development and more.
Top E-Commerce Trend Discovery in Real-Time
Uncover top e-commerce trends in real time, pre-mapped to categories and stack-ranked by the most relevant and searched for attributes, identifying unique growth opportunities ahead of the market.
Flexible Management of New Trending Attributes
Add new attributes at any time to make sense of the market. Leverage 6M+ on-pack claims, 400k unique ingredients, normalized into attributes, to search for, compare, and analyze products based on the top trends for e-commerce.
Improved Data Delivery for Deeper Insight
Apply advanced filters to understand exactly what consumers expect when shopping online. All attribute data is deliverable via API or FTP, or is able to be mapped and pushed into your data lake directly via API for independent analysis.
Enhanced Packaging Transparency
No other tool or platform has a virtual warehouse of competitive product images, providing a level of clarity that’s as good as having the product label in your hand.
Simplified Competitive Comparison and Analysis
Uncover competitive opportunities for growth and differentiation using derived attributes. Learn how competitors are capitalizing on trends both online and in-store by comparing product details and attributes side-by-side.
Explore Market Navigator Overview One Sheet
Get your free copy of the Explore Market Navigator one sheet for easy reference or to share with peers, your team, and key stakeholders.
RETURN ON INVESTMENT
Increased E-Commerce Conversion
Label Insight helped a leading snack brand boost conversions on Amazon by more than 11% by simply adding a product attribute previously unclaimed to its product title and description.
Elevated Sales Growth
Optimizing product attributes and terminology in titles and content has shown a 35% increase in sales over a six month period of time, compared to the previous year.
Improved Discoverability
By updating the title on their Amazon product detail page to say Gluten Free and Sugar Free instead of Gluten and Sugar Free, a client saw a 7% lift in clicks on the term Gluten Free after just three weeks.