87% of food products fail to claim 1 of their 3 most searched attributes, including important ingredient, nutrient, allergen information and more.
By not claiming qualifying product attributes beyond the label, brands and retailers are delivering a broken search experience, eroding consumer trust and failing to capitalize on millions of attribute-based shopping trips.
Explore Market Navigator is a flexible SaaS insights engine and keyword prospecting tool that joins consumer search behavior, competitive insight, and detailed product analysis to help CPGs dramatically grow their e-commerce success by improving the online discoverability and sales of existing products while helping to quickly launching new, on-trend products to meet consumer demand.
Brands can leverage trending attribute insights for cross-functional strategy optimization, including product content enhancements, advertising and SEO efforts, white space innovation, product development and more.
RETURN ON INVESTMENT
Increased E-Commerce Conversion
Label Insight helped a leading snack brand boost conversions on Amazon by more than 11% by simply adding a product attribute previously unclaimed to its product title and description.
Elevated Sales Growth
Optimizing product attributes and terminology in titles and content has shown a 35% increase in sales over a six month period of time, compared to the previous year.
By updating the title on their Amazon product detail page to say Gluten Free and Sugar Free instead of Gluten and Sugar Free, a client saw a 7% lift in clicks on the term Gluten Free after just three weeks.
Explore Market Navigator Solves Real World Challenges
Discover how Explore Market Navigator can improve online product discoverability through actionable attribute analysis.