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EXPLORE MARKET NAVIGATOR 

For Improving CPG E-commerce Discoverability

Identify top trends, analyze competitive drivers and optimize your products to fuel e-commerce growth. 

THE CHALLENGE

Consumers today have an extensive, endlessly varied list of things they care about when shopping for CPG products online: ingredients, nutrients, allergens, diets, functional benefits, sustainability and more. These consumers are moving to online grocery and searching for specific product attributes that fulfill their preferences. 51% of food products fail to claim their single most searched for attribute, meaning these products are consistently missing from millions of attribute-based search results.

THE SOLUTION

Explore Market Navigator is a flexible SaaS insights engine and keyword prospecting tool that joins detailed product attribution data with consumer search data to propel discoverability by understanding what drives growth and delivering the tools to effectively fuel e-commerce expansion.

The combination of  consumer search data and Label Insight's comprehensive attribute database grants direct access to the top e-commerce trends in real time, pre-mapped to categories and stack-ranked by the most relevant and searched for attributes, enabling white space trend discovery against over 24,000 attributes per UPC.

Not only offering a holistic view of on-pack, claimed product attributes and packaging information, Explore Market Navigator also provides brands with an understanding of their qualifying, unclaimed attributes, including those that are not explicitly stated on the package, but can be leveraged and licensed to power discoverability and conversion.

Benefits of Explore Market Navigator

Discover how Explore Market Navigator can help solve your specific CPG E-Commerce Discoverability challenges.

Top E-commerce Trend Discovery in Real-Time

Top E-commerce Trend Discovery in Real-Time

Uncover top e-commerce trends in real time, pre-mapped to categories and stack-ranked by the most relevant and searched for attributes, identifying unique growth opportunities ahead of the market.

Flexible Management of New Trending Attributes 

Flexible Management of New Trending Attributes 

Add new attributes at any time to make sense of the market. Leverage 8.9M+ unique product claims, 400k ingredients, normalized into attributes, to search for, compare, and analyze products based on the top trends for e-commerce.

Improved Data Delivery for Deeper Insight

Improved Data Delivery for Deeper Insight

Apply advanced filters to understand exactly what consumers expect when shopping online. All attribute data is deliverable via API or FTP, or is able to be mapped and pushed into your data lake directly via API for independent analysis. 

Enhanced Packaging Transparency

Enhanced Packaging Transparency

No other tool or platform has a virtual warehouse of competitive product images, providing a level of clarity that’s as good as having the product label in your hand.

Simplified Competitive Comparison

Simplified Competitive Comparison and Analysis

Discover competitive opportunities for growth and differentiation using derived attributes. Learn how competitors are capitalizing on trends both online and in-store by comparing product details and attributes side-by-side.

Explore Market Nav Onesheet-1

Explore Market Navigator Overview One Sheet

Get your free copy of the Explore Market Navigator for CPG E-Commerce Discoverability one sheet for easy reference or to share with peers, your team, and key stakeholders.

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RETURN ON INVESTMENT

Increased E-Commerce Conversion

Label Insight helped a leading snack brand boost conversions on Amazon by more than 11% by simply adding a product attribute previously unclaimed to its product title and description.

Elevated Sales Growth

Optimizing product attributes and terminology in titles and content has shown a 35% increase in sales over a six month period of time, compared to the previous year.

Improved Discoverability

By updating the title on their Amazon product detail page to say Gluten Free and Sugar Free instead of Gluten and Sugar Free, a client saw a 7% lift in clicks on the term Gluten Free after just three weeks.

Request a Demo of Explore Market Navigator to Learn More

Drive more growth with Explore Market Navigator for CPG E-Commerce Discoverability