Consumers today have an extensive, endlessly varied list of things they care about when shopping for CPG products online: ingredients, nutrients, allergens, diets, functional benefits, sustainability and more. These consumers are moving to online grocery and searching for specific product attributes that fulfill their preferences. 51% of food products fail to claim their single most searched for attribute, meaning these products are consistently missing from millions of attribute-based search results.
Explore Market Navigator is a flexible SaaS insights engine and keyword prospecting tool that joins detailed product attribution data with consumer search data to propel discoverability by understanding what drives growth and delivering the tools to effectively fuel e-commerce expansion.
The combination of consumer search data and Label Insight's comprehensive attribute database grants direct access to the top e-commerce trends in real time, pre-mapped to categories and stack-ranked by the most relevant and searched for attributes, enabling white space trend discovery against over 24,000 attributes per UPC.
Not only offering a holistic view of on-pack, claimed product attributes and packaging information, Explore Market Navigator also provides brands with an understanding of their qualifying, unclaimed attributes, including those that are not explicitly stated on the package, but can be leveraged and licensed to power discoverability and conversion.
RETURN ON INVESTMENT
Increased E-Commerce Conversion
Label Insight helped a leading snack brand boost conversions on Amazon by more than 11% by simply adding a product attribute previously unclaimed to its product title and description.
Elevated Sales Growth
Optimizing product attributes and terminology in titles and content has shown a 35% increase in sales over a six month period of time, compared to the previous year.
By updating the title on their Amazon product detail page to say Gluten Free and Sugar Free instead of Gluten and Sugar Free, a client saw a 7% lift in clicks on the term Gluten Free after just three weeks.