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SmartSPEC™ for SmartLabel™

Build Consumer Trust Through Transparency

Consumers are demanding greater transparency around what's in the products they use and consume. SmartLabel provides easy, instant access to detailed product information. 

Label Insight's solution provides a powerful set of tools to get your business up and running with SmartLabel faster, easier and more reliably.

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Learn more about SmartLabel

Meet SmartSPEC, the most comprehensive SmartLabel solution on the market

SmartSPEC helps CPG companies and private label brands quickly and easily participate in the SmartLabel transparency initiative. We partner with PIM providers and data pool solutions to help brands leverage their existing investments and data in GDSN, making SmartLabel adoption quick and painless.

Download the Transparency ROI Study Now

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Easier input

Label Insight automatically maps 100% of the required SmartLabel attributes and 90% of the voluntary attributes, removing the need to manually input data.

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More robust output

Label Insight offers an unmatched level of data, generating 17,000 attributes per product, providing the most comprehensive answers to the questions your customers seek.

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Rapid turnaround

Label Insight can turn around your SmartLabel pages within 24 hours of product flat submission.

 

How it works

Label Insight’s turnkey solution takes you from package flat to SmartLabel compliance in no time.

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Step 1: Upload package flats

Brands drag and drop package images into our platform and we extract, analyze and map the SmartLabel attributes.

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Step 2: Verify digitized data

Brands verify SmartLabel data and add any desired off-package information.

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Step 3: SmartLabel landing pages created

Label Insight builds and maintains your landing pages according to SmartLabel specifications. Need a QR code? We can help with that too!

Extend your marketing beyond the packaging

SmartSPEC enables CPG companies to highlight unique selling points and build equity by sharing attributes like growing method, country of origin or additional nutrient information, such as Diabetic Exchanges and Weight Watchers Point Values.

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Automatically account for allergen properties

Accounting for the allergen properties of ingredients is a challenge. Label Insight’s SmartLabel™ solution recognizes ingredient properties, automatically displaying culprit ingredients for the most common food allergens.

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QR code to landing page management 

Label Insight’s partnership with Scanbuy enables us to seamlessly manage your QR code process from start to finish. We also build and maintain landing pages according to SmartLabel specifications with 99.9% uptime.

Start building consumer trust through transparency

Let’s chat! We’ll walk you through a live SmartLabel page and run you through the steps needed to get started.

Request a Demo