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SmartLabel™ Transparency Initiative

Making Transparency Actionable for Brands

Consumer demand for transparency has prompted the need for brands to create a standardized method for sharing product information in a convenient, easy-to-understand manner. The launch of the SmartLabel transparency initiative, led by the Grocery Manufacturers Association and Food Marketing Institute, meets this need, giving consumers easy, instant access to detailed product information.

Through online landing pages that are accessible by smartphones, tablets and desktops, consumers can find product information organized in a consistent manner, including: allergens, ingredient sourcing practices, third-party certifications, social compliance and sustainability programs, usage instructions, advisories and safe handling instructions, and company and brand information.

Going beyond the product label makes sharing additional product information with consumers more attainable and sustainable for brands and retailers. The result is more information, and consequently, more transparency. 

Learn More About Product Transparency

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