Major brands and retailers will gather Oct. 17-18 in Rosemont, Ill., to support TransparencyIQ, a Path to Purchase Institute event. The conference will focus on how companies can strengthen customer loyalty through best practices in clarifying product information — ingredients, sourcing, production details, etc. — in order to become more transparent to consumers.
Attendees will learn the value of product transparency as a strategic business advantage, best practices in communications and marketing, and tangible applications for building stronger consumer connections. They will have opportunities to network with CPG companies, retailers, solution providers, and agencies in a collegial atmosphere, beginning with a kick-off reception and dinner on Oct.17.
Highlighted speakers include:
• Fred Bedore, senior director, sustainability, Wal-Mart Stores Inc., on retail’s opportunity.
•ª Deborah Arcoleo, director of product transparency, The Hershey Co., on communicating transparency.
• Jay Porter, president, Edelman, on why transparency matters.
• Kristi Weaver, partner, McKinsey & Co., on the building blocks of a transparency strategy.
• Andrew Mandzy, director of strategic insights for health and wellness, Nielsen, on transparency as a business builder.
• Mike Wehrs, global head of data and products, GS1, on who’s influencing consumers.
Other presentations include a video analysis of a shopper panel and case studies on fostering NGO and third party relationships.