ROSEMONT, Ill. — Major brands and retailers will gather Oct. 17-18 in Rosemont to take part in TransparencyIQ, a Path to Purchase Institute event. The conference will focus on how companies can strengthen customer loyalty through best practices in clarifying product information — ingredients, sourcing, production details, etc. — in order to become more transparent to consumers.
Attendees will learn the value of product transparency as a strategic business advantage, best practices in communications and marketing, and tangible applications for building stronger consumer connections.
They will also have opportunities to network with CPG companies, retailers, solution providers, and agencies in a collegial atmosphere, beginning with a kickoff reception and dinner on Oct. 17.
"Product transparency is affecting how consumers make choices in selecting groceries, health and beauty items, and dining," said Michael McMahon, president and executive director of the Path to Purchase Institute. "In fact, 98 percent of consumers responding to the 2016 Label Insight Shopper Trend Survey believe it’s important for them to consider the ingredients in the food products they buy, and three in four shoppers review what is — and isn’t — in the foods they buy.