The numbers show sustainability sells produce, said Andrew Mandzy, director of strategic insight with New York-based Nielsen, which tracks retail sales trends.
“Many consumers are trying to be responsible citizens of the world, and they expect the same from corporations, so when it comes to purchasing, they are doing their homework,” Mandzy said.
Nielsen sales numbers confirm that an increasing number of consumers are
willing to pay for products marketed as sustainably produced or sustainably packaged. Photo by CKF Inc.
Before they make buying decisions, shoppers check labels, glean websites for business and manufacturing practices and pay attention to public opinion on specific brands in the news or on social media, he said.
To that end, Mandzy said, 39% of consumers are willing to switch to brands that are more transparent, according to Label Insight’s 2017 Consumer Demand for Transparency Study.
Consumers will also pay a premium for sustainable practices, Mandzy said.