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Label Insight Press

Nutraceuticals World: Confusion Over Personal Care Ingredients Impacts Purchasing

Posted by Press on Sep 1, 2017 2:56:53 PM

American women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. In response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products, according to a study from Label Insight, which surveyed more than 1,000 consumers on the importance of ingredients in personal care products, feelings of confusion with personal care product ingredients and labeling, and the behavioral impact of this confusion on purchasing behavior.

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StoreBrands: How to strengthen customer loyalty through transparency

Posted by Press on Sep 1, 2017 11:21:00 AM

Major brands and retailers will gather Oct. 17-18 in Rosemont, Ill., to support TransparencyIQ, a Path to Purchase Institute event. The conference will focus on how companies can strengthen customer loyalty through best practices in clarifying product information — ingredients, sourcing, production details, etc. — in order to become more transparent to consumers.

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Convenience Store News: TransparencyIQ Event to Deliver Tangible Applications for Retailers

Posted by Press on Aug 30, 2017 2:02:00 PM

ROSEMONT, Ill. — Major brands and retailers will gather Oct. 17-18 in Rosemont to take part in TransparencyIQ, a Path to Purchase Institute event. The conference will focus on how companies can strengthen customer loyalty through best practices in clarifying product information — ingredients, sourcing, production details, etc. — in order to become more transparent to consumers.

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Marketing Daily: Nielsen Confirms 'Clean' Labels Boosting CPG Sales

Posted by Press on Aug 24, 2017 4:05:00 PM

Featuring “clean” product attributes on labels is paying off handsomely across a wide array of food, beverage and other CPG/FMCG categories, Nielsen data confirm.

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Baking Business: TransparencyIQ to highlight strategies for improving customer loyalty

Posted by Press on Aug 24, 2017 3:02:00 PM

Ninety-four per cent of consumers believe brands should be transparent about the ingredients and production processes of food and 73% are willing to pay more for items that offer complete transparency, according to a 2016 study by Label Insights. However, many food companies struggle to deliver on this request, oftentimes developing strategies that fall flat and fail to connect with consumers.

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Whole Foods Magazine: Keeping It Clean

Posted by Press on Aug 21, 2017 3:09:00 PM

With all the natural products available today, why put unnecessary chemicals and toxins in the body when there are perfectly good alternatives? Consumers are becoming more attuned to this idea and the demand for all-natural health and beauty products is on the rise.

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Whole Foods Magazine: What Is Natural Anyway? How Confusion Sparked a Healthy Change in Product Labeling

Posted by Press on Aug 10, 2017 12:43:00 PM

By Andrew Mandzy, Director of Strategic Insights, Nielsen, and Ronak Sheth, Chief Customer Officer, Label Insight

Over the last several years, consumers have demonstrated that they care about product transparency. A Label Insight survey found that 39% of shoppers would switch to buying brands that are more transparent. And according to Nielsen, 68% are willing to pay more for foods and drinks that do not contain undesirable ingredients. In fact, more than half of consumers believe that the absence of undesirable ingredients is more important than the inclusion of beneficial ones.

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Forbes: The Path To Millennial Spend Is Paved With Transparency

Posted by Press on Aug 8, 2017 9:40:00 AM

The topic of millennial purchasing power has been well covered, and with good reason -- many experts predicted that by 2017 millennials would become the target consumer to go after, with this generation spending an estimated $600 billion each year. The growing challenge for brands and retailers alike is cutting through the noise to connect with millennials in meaningful ways. In fact, millennials are forcing brands and retailers to start thinking differently about the ways they market to and communicate with this generation.

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MEL: What’s in This?: Starbucks Mocha Frappuccino

Posted by Press on Aug 7, 2017 9:28:00 AM

We’re often told that you should never eat anything (or put anything on your body) if you don’t recognize everything on the ingredients list. But since most of us have no idea what xanthan gum or potassium benzoate are — or more importantly, what they’re doing to our bodies — we’re decoding the ingredients in the many things Americans put in (and on) themselves with the help of an expert.

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Beauty Store Business: Confusion Over Personal-Care Ingredients Impacts Purchases

Posted by Press on Aug 1, 2017 6:00:00 PM

Retail customers are having difficulty making purchase decisions for personal-care products due to unfamiliar ingredients on product labels, according to a “2017 Ingredient Confusion” study by Label Insight, a product-transparency agency. The study found that 81 percent of the more than 1,000 consumers surveyed do not recognize ingredients on personal-care product labels on a regular basis. And a mere 2 percent “always” understand what they are reading on labels.

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