NielsenIQ acquires product attribute powerhouse Label Insight. Learn more >
Hand holding a cellphone using Label Insight superimposed onto a store aisle, with shelves full of products, all surrounded by an orange circle and a blue circle
Smarter Data. Better Decisions.

The world’s leading product attribute metadata solution

Chosen by top retailers and brands to power growth, Label Insight offers the most accurate, granular and complete product data

Our Difference

Label Insight is the industry’s trusted source of validated product attribute metadata. Far beyond cataloging on-package product information, we perform comprehensive ingredient and nutrient analysis to identify the unique attributes from over 30,000 brands that cover over 99% of all consumer queries.
We are the CPG market’s proven product attribute metadata specialists. Covering 85% ACV with our derived attributes and 24,000 attributes per product, no other data provider comes close to offering the depth and breadth of verified product data across a syndicate of retailers.

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consumer query coverage (vs the next closest alternative that covers 20%)


“As we continue to look at emerging trends and new attributes, Label Insight continues to be our number one data source.“
SVP Decision Sciences at leading CPG brand
“We compared your data against 3 others. Lined up side-by-side, the Label Insight data excelled in depth of attributes and breadth of products tagged.“
VP Customer Experience at leading retailer.
“You cover 99% of all customer queries. Others cover 21%. That’s a huge difference.“
VP/GM at leading e-tailer

Trusted By Industry Brands & Retailers

Label Insight is the global attribute standard powering multiple platforms and trusted by the biggest and best in the industry.
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Our Purpose

Label Insight was founded by two brothers with the purpose of empowering consumers with knowledge to improve their lives through better product choices. We strive today to connect every consumer everywhere to the products that meet their health, wellness and lifestyle needs.

Our Values

We empower people with the knowledge to improve their lives through better product choices.


We promote open and direct communication


We take responsibility for how we affect our stakeholders’ success

Quality Driven

We strive to exceed expectations and drive excellence in our solutions

Iteration & Innovation

We listen to feedback and adapt quickly

Intellectual Honesty & Humility

We are evidence-based and acknowledge our limitations

Inclusion & Collaboration

We are committed to creating a welcoming workplace for all that celebrates respectful collaboration

Our Leadership Team

Todd Morris

Chief Executive Officer

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Dagan Xavier

Co-Founder & Chief Product Officer

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Dave Aniol

Chief Financial Officer

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Jacob Childerson

VP of Customer Success & Strategic Partnerships

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Jon Haarmann

VP of Engineering

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Joe Henson

Chief Technology Officer

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Katie Hyrne

VP of Finance

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Marsha McGraw

Chief Customer Officer

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Tim Whiting

VP of Marketing

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