The industry standard in product attribute metadata launches new features to improve content, insights and activation across the Consumer Packaged Goods product data ecosystem
Chicago, March 31, 2021 – Label Insight, the CPG industry’s leading product attribute metadata solution, today announced its Q1 2021 quarterly release. The release includes new customer-requested features and functionality that improve the ability of Label Insight’s product attribute metadata to drive growth for CPG brands, retailers and data partners.
Label Insight provides CPG brands and retailers unique insight to serve their customers through product innovation and market activation based on emerging, high-demand consumer preferences related to health benefits, allergens, sustainability and more. Label Insight’s industry leading product metadata platform spans consumer product preferences such as “sustainably sourced”, “keto-diet”, “no sesame”, “low sugar” “and “cruelty-free” to enable brands and retailers to help consumers find the products that meet their individual health, wellness and lifestyle needs. The recent grocery e-commerce boom has unlocked new value in Label Insight’s data as brands and retailers alike seek to differentiate through accelerated digital transformation.
“Our customers are telling us that their legacy approaches to product data are no longer sufficient to differentiate and grow in today’s digital first marketplace,” said Dagan Xavier, Label Insight’s chief product officer. “Paying close attention to the challenges our customers are currently facing in the market led our team to create new ways to accelerate speed to insight, improve product data management and significantly increase the impact of our data on our customers’ profitable growth.”
Label Insight’s Q1 2021 release delivers the following innovation:
Innovation For Retailers:
Innovation For CPG Brands:
Innovation to Enhance Platform Performance:
To drive efficiencies, data quality and speed to insight for retailers and brands, Label Insight’s Q1 2021 release also includes platform performance enhancements that have resulted in expanded sales coverage, a 70% improvement in CPG product onboarding turnaround time and audit-validated product data accuracy of over 95%.
About Label Insight
Label Insight drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands, and organizations including the FDA, its best-in-class product attribute data and patented data science empower companies to unlock new growth opportunities through product content, insights, and activation, both online and in store.