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Ingredient Confusion Series

Read the posts that dive into our Ingredient Confusion Study in this four-part series.

read part 1

Don’t be Confused About Ingredient Confusion

Read Part 1

read part 2

Ingredient Confusion Impacts Shopper Behavior


Read Part 2

read part 3

Shoppers Rely on Mobile Tech to Improve their Label Literacy


Read Part 3


Consumers Demand Transparency from Personal Care Products


Read Part 4  


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