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Infuse Data-Driven
Personalization Into The
DNA of Your Ecommerce & Omnichannel
Experience

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Shoppers Clamor for Technology to Provide Transparency

Whether they are in the store or not, today’s shoppers are searching for answers to questions about diet, allergy, nutrition and lifestyle considerations that directly impact purchase.

Check out more in-depth analysis for digital shopper needs in the Label Insight Ingredient Confusion Study.

Download The Study

Create The ‘Sticky’ Omnichannel Experience Shoppers Keep Coming Back For.

When you deliver a highly differentiated shopping experience where product attributes meet consumer needs, and data and imagery match seamlessly across online, mobile and shelf edge engagements, you make it hard for consumers to go back to shopping the old fashioned way. The path towards this leading stage of Digital Transformation for retail is leveraging the power of a full stack data solution that combines supply chain data, conventional on-pack attributes, high-quality images, and consumer driven high-order attributes into an integrated column for data ready-made for use on or offline.

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Shop-able Attributes

Activating each product in your inventory to show your shoppers what they really want to know takes a special kind of data.

Label Insight high-order attributes are specifically designed to unlock products key characteristics, making them easily discoverable and shop-able, and letting your customers enjoy an easy and personalized trip down the aisle, online or in-store.

New Table Stakes for E-commerce — Full Spectrum Data

Conventional approaches to the Digital Shelf don’t hold the key to tapping into the massive growth projected for CPG e-commerce. Capitalizing on the digital transformation of e-commerce requires a fundamentally more comprehensive data set — one that combines and simplifies a complete set of attribute information from supply chain, to on-pack and high-order attributes, connected to high quality and consistent product images, and delivered seamlessly across every consumer touchpoint with your store. Label Insight is the only solution providing a complete set of product images and data in one source, enabled to drive accuracy, consistency, and efficiency in an omni-channel environment.

 

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“Wow! I’m Glad I Got This Email!”

When you activate attribute driven personalization in your shopper marketing strategies, you might be surprised at your customers’ reaction.

Enabling customers’ buying preferences to go beyond purchase data to include diet, allergen, nutritional, and lifestyle preferences in product promotion can change the perception of your promotion from just another ad into a loyalty tactic that adds value to their inbox as well as their basket.

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Profile Preferences 2.0

What if the next time your customer logged in to your ecommerce site, you could do more than say “Welcome Back!”

high-order attributes delivered as persistent shopper profile customization provides a radical upgrade to the individual customer experience of your site.

When each customer feels like you know (and remember) them on each trip, your store changes from product seller to problem solver. Now that’s sticky.

TEST TEST TEST

Build Product Data Expertise

What does your product offer that will improve or solve a problem?

Include First Differentiator or Process Step Here

What does your product offer that will improve or solve a problem?

Include First Differentiator or Process Step Here

What does your product offer that will improve or solve a problem?

Solving Today’s Mission Critical Challenges in E-commerce

What our Customers Have To Say

“Unilever would never have been able to implement SmartLabel across the vast majority of its portfolio in only 6 months without partnering with Label Insight. Their incredibly responsible, collaborative, and flexible team were great to work with.”

Michael Teel, CEO
Raley’s

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Brand Management Use Case:

Use the Label Insight Explore platform to ensure that all your product data is maintained in one place, and that is accessible to everyone in your team and across the wider organisation. Leverage the smart attributes to share a dieticians level knowledge about your products with your wider team.

Regulatory Use Case:

As a final line of validation, leverage the proprietary regulatory attributes and flag system to ensure that your products meet governmental regulations, mitigating risk of a costly public event.

Marketing Use Case

Learn how what immediate claim opportunities exist for your product that you are presently not leveraging and follow how your competitors are positioning in the ever dynamic and fast moving modern market.

R&D & Formulation Use Case:

Leverage the most detailed relational ingredient taxonomy in the industry to more effectively understand how others are using ingredients in formulations, to follow changing trends, and to discover new formulation opportunitie.

Activate Your Store With Next Generation Personalization

Connect with a Label Insight Omnichannel specialist today.