Food & Trust Revolution
Consumers Expect Transparency from Brands
As product transparency takes center stage this year, Label Insight launched a study to further explore consumer expectations for transparency and how it affects purchase decisions.
The study shows 94% of respondents care about what's in their food and how it's made but only 12% ranked brands as their most trusted source for information. This information is so important to consumers that 37% said they'd be willing to switch brands if another brand shared more detailed product information.
Download the entire study to learn about about:
- Consumer expectations for transparency
- How transparency affects shopper decision making
- The way transparency affects loyalty
- Consumers’ preferences around digital labeling