NielsenIQ acquires product attribute powerhouse Label Insight. Learn more >
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Uncover and Activate on Deeper Market Insight

Explore Market Navigator

Find Insights for: For BrandsFor Retailers
BRANDS

84% of food products fail to claim at least one of their 3 most searched attributes.

Your brand’s current visibility and future sales growth depends on your ability to identify opportunities for innovation, appeal to consumers’ individual needs and be discovered on the digital shelf.

Only Explore Market Navigator blends detailed product attribution with consumer search data for powerful, flexible insights and data activation.

Identify top consumer search trends, analyze competitive drivers, and optimize products to grow CPG sales, fueling:

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Identify top searched for attributes based on consumer search insights, understand the products that qualify for these today, and integrate this data to tell a mature digital story.

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Integrate full-market product data into your data lake via automated systems to streamline the process, creating a single, standardized source of truth for data science and insights across the organization.

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Gain instant access to data from over 600,000+ competitive CPG and private label products, side-by-side comparisons and retailer trend analysis to improve time to insight and streamline manual processes.

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Quickly adapt to emerging trends, optimize product content, and maximize discoverability for your products. Add attributes directly for regulatory approval. Include all relevant keywords in your item setup integration to Salsify or other syndication channels.

Leverage Powerful Built-in Tools to Improve Speed to Insight

Uncover exactly which attributes consumers are shopping for most with emerging and high growth attribute trend data built directly into the platform, helping you stay on top of category trends and identify missed opportunities in your portfolio.

By utilizing our API or data partners, you can efficiently integrate attribution data into other critical data streams, including sales data, audience targets, and digital media to seamlessly evaluate performance and monetize e-commerce traffic.

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Brands

UPCs

Million unique search terms

Million Product Claims

Ingredients

Certifications

Attributes per product

Million active e-commerce panelists

Interested in Learning More?

Request a meeting today to get a personalized consultation and look at our solutions that will move the needle for your business.
RETAILERS

Improve Private Label Growth and Discoverability

Evaluate top attributes against your private label portfolio based on consumer search data and competitive comparison.

Using Explore Market Navigator, you’ll identify and optimize critical claims and content for your private label products, improving discoverability and conversion with your shoppers

Identify top consumer search trends and fuel market differentiation:

Orange circle around the wordsCATEGORY MANAGEMENT

Power smarter category reviews by identifying attribute trends, analyzing competitors, and finding innovative products to carry in-store.

Efficiently Analyze your Category Landscape and Improve Speed to Insight

Compare national and competitive private brands side by side to identify areas for differentiation and innovation. With emerging and high growth attribute trend data built directly into the platform, Explore Market Navigator helps you uncover missed opportunities in your portfolio and expand reach through sophisticated audiences with similar attribute profiles, ensuring relevant retail media promotions and higher conversion rates.

By utilizing our API or data partners, you can efficiently integrate attribution data into other critical data streams, including Retailer POS and Loyalty programs.

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Attribution Overview

Allergens & Intolerances:

Identify the containment level of the big 8 allergens and common intolerances like Wheat, Soy, Peanut, Dairy, Gluten, and more.

Nutrient Content:

Identify products qualifying for FDA regulated nutrient content claims like Low Fat, High Protein, Low Sodium, Sugar Free, and more.

Diet & Lifestyle:

Identify products qualifying for popular consumer diets such as Ketogenic, Paleo, Kosher, Vegan, Weight Watchers, and more.

Clean Label:

Identify products qualifying for popular clean label trends such as Organic, Non GMO, Free of Artificial Ingredients, Natural, and more.

Sustainability:

Identify products adhering to specific sustainability practices such as Cage Free, Carbon Neutral, Biodynamic, and more.

Social Responsibility:

Identify products adhering to specific social practices such as Fair Trade, B Corporation, Charitable Causes, and more.

Trending Ingredients:

Identify products that contain ingredient(s) of interest such as Turmeric, CBD, Superfoods, and thousands more.

Ingredients of Concern:

Identify products that contain ingredient(s) of concern such as Red 40, High Fructose Corn Syrup, Caffeine, and thousands more.

Health Conditions:

Identify products that meet criteria for health conditions like Diabetic Friendly, Heart Healthy, Kidney Health, and more.

Functional Benefits:

Identify products that provide functional benefits like Support Sleep, Promote Energy, Immune System Support, and more.

Custom Attributes:

Don’t see the attribute you’d like or have your own proprietary criteria? Label Insight can develop a custom attribute just for you!

Product Information:

Full capture of identifying information, ingredients, fact panel data, warnings, category hierarchy and more.

Interested in Learning More?

Request a meeting today to get a personalized consultation and look at our solutions that will move the needle for your business.