Getting Started with SmartLabel

A Checklist for Getting Started


From alignment with existing initiatives to planning for the impact on internal resources, there is a lot to consider when taking your first steps on the path to transparency with SmartLabel. 

Download our checklist to be sure you're bases are covered. We cover items including:

  • Your cross-functional team
  • Prioritizing brands, attribtues and more
  • Creating a plan for your data
  • Documenting your learnings 

Label Insight & SmartLabel™


Ready to get started providing more detailed product information to your customers right now?

One great way to provide the information consumers are looking for is to participate in the SmartLabel™ Initiative. SmartLabel gives consumers easy, instant access to detailed product information.

As the leading SmartLabel solution provider, Label Insight has proven experience with delivering product transparency for the world's leading brands. 

Why Label Insight?

  • Label Insight is the only commercial SmartLabel™ solution provider with proven executions in market.

  • Label Insight powers over 1,900 of Unilever’s best-in-class SmartLabel pages

  • 85% of all brand approved and consumer facing, live SmartLabel™ pages are powered by Label Insight

  • Label Insight offers an unmatched level of data, generating 15,000+ attributes per product. 


We recently launched a study of the ROI of transparency in which 44% of people surveyed said they would trust a brand more if it participated in SmartLabel. Ready to get started providing transparency?

Request a SmartLabel™ consultation to get started.

Request a Consultation