Chicago, April 27, 2021 – Koupon,the leading promotion and data insights solution in the convenience store industry, and Label Insight, the leader in powering product-attribute driven growth across the consumer packaged goods (CPG) ecosystem, today announced a partnership to enable convenience retailers and CPG brands to leverage product-attribute metadata to improve cross-channel engagement and promotional targeting.
Label Insight has been acquired by NielsenIQ, creating the most comprehensive and robust data provider in the health and wellness space. The world’s leading product attribute metadata provider now fuels the gold standard in global manufacturer and retail measurement.
Let us show you how this combination can help your business grow.
