Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.
Here’s a perspective from Sairah Anwar, Content Solutions Lead at Label Insight:
What attracted you to join Label Insight?
3 years ago, I decided to move to St. Louis to focus on companies that could meet my motivations for independence and purpose. From my interviews with Label Insight, it was clear that there was a lot of space for me to contribute ideas and influence the company roadmap. I have (thankfully) experienced that throughout my time here. Label Insight has a great balance of pushing each employee to take ownership and contribute meaningfully to the company vision while providing the support and mentorship to grow and learn. I also loved the founding story and purpose of Label Insight: empowering consumers with the knowledge to live better lives through better product choices. Our solutions offer a unique capability to influence the market and put more information in the hands of consumers to enhance their quality of life.
What’s the professional accomplishment of which you’re most proud?
It’s been exciting to lead the launch of our new Attribute Management Platform to help Consumer Packaged Goods (CPG) companies tackle their pain points in item setup with retail customers. We’re building a solution to help brands streamline the process of discovering and activating on insights that address consumer need states. Using Label Insight data to inform item setup not only helps consumers more easily identify the products that address their lifestyle, dietary, or personal needs, but also helps brands improve their discoverability and content to win on the digital shelf. Yes – it’s as amazing as it sounds. What has made me most proud (and humbled), however, is being a part of the process. I remember when we had none of the pipes in place to make this a reality. Everyone really came together at our company to design and iterate on this idea, and most importantly, took ownership of making it great despite any setbacks along the way.
What advice would you give to the next generation of female leaders?