NielsenIQ acquires product attribute powerhouse Label Insight. Learn more >

Label Insight is Now a NielsenIQ Company Further Empowering Consumers to Make Smarter Product Choices, Globally

Posted May 18, 2021

Label Insight is excited to announce that we have been acquired by NielsenIQ, the global leader in providing the most complete, unbiased view of consumer behavior. This strategic acquisition joins Label Insight’s best-in-class product attribute metadata, with powerful NielsenIQ consumer data.

Label Insight was first established to solve a family need: a need to make sense of the limited, complex and at times confusing information on product labels in order to lead a better life. A flexible data platform that could enable consumers to answer every and any question they had about the products they consumed was the dream, and today that is a reality.

With 180 million Americans affected by a food allergy, sensitivity, or intolerance, the emergence of the practice of food-as-medicine, and the exploding growth of e-commerce, the same problem we set out to solve so many years ago is as vital today as ever. Now, with NielsenIQ, more consumers around the world will be able to shop confidently, knowing exactly what they are putting on and in their bodies.

Covering roughly 99% of all online consumer queries across over 80% of U.S. food, pet, and personal care products, the acquisition of Label Insight will make NielsenIQ the most comprehensive and robust data provider within the $175 billion health and wellness space, with the richest source of product attribution data, in tandem with its gold-standard, global retail measurement system (RMS) sales data and panel insights.

Label Insight and NielsenIQ together not only enable bold, confident decision-making for the world’s leading consumer goods companies and retailers, but also help shoppers find the products that meet their individual health, wellness, and lifestyle needs. This acquisition will only enhance our original purpose to help people lead a better life.