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Traditionally, household cleaners have not been required to disclose ingredients on-package. But now that California has passed the California Cleaning Products Right to Know Act, all cleaning products sold in the state of California, which is currently most of the market, must disclose ingredients on-package and digitally.

Are Your Customers Confused about Common Household Product Ingredients?

Posted October 12, 2020

Traditionally, household cleaners have not been required to disclose ingredients on-package. But now that California has passed the California Cleaning Products Right to Know Act, all cleaning products sold in the state of California, which is currently most of the market, must disclose ingredients on-package and digitally. As a result, consumers are not as familiar with these ingredients, leading to confusion and apprehension as some household cleaning products have unrecognizable and often intimidating chemical names.

As a consumer myself, I became obsessed with knowing what ingredients were in my household cleaning products. I didn’t feel like I could trust these manufacturers to make products that were safe for myself and my family, especially if they were unwilling to be transparent about their formulations. At Label Insight, after the California Cleaning Products Right to Know Act was passed, I was asked to leverage my degree in chemistry and my passion for research to understand these regulations, how they affect the industry, and how SmartLabel can help manufacturers comply.

Throughout my research, I’ve realized that I am not the only consumer with questions and concerns. If taken out of context, an ingredient may seem more dangerous or alarming than it actually is. It’s important to consider how the ingredient is being used and at what concentration. While brands have an innate responsibility to disclose this information, I want to help dispel some ingredient misconceptions.

Overall, Methylisothiazolinone fits the EPA’s definition of a “Safer Choice” chemical and is considered best-in-class for its particular function.

From an environmental standpoint, SLS is 100% biobased and easily biodegradable, making it a very sustainable ingredient.

Lye is also used to make soap in a process called saponification, contributing to its popular use in household cleaners. Lye and fat or oil are mixed to create soap and glycerol, once again neutralizing the original sodium hydroxide and eliminating it’s corrosive nature. Overall, sodium hydroxide is an EPA Safer Choice chemical when used as a processing aid.

How Label Insight Can Help

Although there are many sources of information out there to help consumers understand the truth behind the chemicals they use, there is still a great deal of misinformation in the industry, and brands have a responsibility to disclose the ingredients they are using. Smartlabel is an efficient solution to make this data more easily accessible and understood, allowing brands to provide consumers with greater transparency into their products beyond the label. 

Label Insight’s SmartLabel solution, LabelSync, meets increasing consumer demand for comprehensive product information by unifying disparate data sources to provide an accurate, flexible and up-to-date source of truth for product data. This level of transparency establishes trust and encourages engagement amongst consumers, leading to increased sales and loyalty.

If you are interested in learning more about how to dispel any myths surrounding ingredients in your products and leverage this information for your e-commerce strategy, reach out to our Subject Matter Experts here.

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