NielsenIQ acquires product attribute powerhouse Label Insight. Learn more >

For Americans, finding products that meet their health and wellness needs is unnecessarily challenging; NielsenIQ acquires Label Insight to change that.

Chicago, IL – May. 17, 2021 – NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally.

The strategic acquisition of Label Insight brings to NielsenIQ best-in-class product attribute data covering roughly 99% of all online consumer queries across over 80% of U.S. food, pet and personal care products. With a market-leading database of over 200,000 product nutrients, 400,000 product ingredients and 9 million product claims, Label Insight’s premier product metadata platform—which spans consumer product preferences such as sustainably sourced, free from, keto, low sugar and cruelty-free—enables brands and retailers to help shoppers find the products that meet their individual health, wellness and lifestyle needs.

Through this acquisition, NielsenIQ has become the most comprehensive and robust data provider within the $175B health and wellness space with the richest source of product attribution data in tandem with its gold-standard, global retail measurement system (RMS) sales data and panel insights.

“Currently, 80% of consumer health and wellness preferences are not being met when searching for products online,” said Jeanne Danubio, President of NielsenIQ, North America. “NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a one-stop-shop of powerful solutions for the digital future.”

“Retailers and manufacturers are in dire need of powerful analytics and there is no greater power within the product attribution arena than the combination of NielsenIQ and Label Insight. We are proud to be joining the NielsenIQ family and we look forward to bringing unsurpassed value to their clients,” said Todd Morris, CEO of Label Insight.

Leaning into NielsenIQ’s strength in omni retail measurement, panel, innovation, analytics and retail collaboration and powered by NielsenIQ’s Connect platform, NielsenIQ is the foremost source in health and wellness.

The team at DC Advisory, led by Frank Cordek, acted as sell-side advisor to Label Insight.

Label Insight is headquartered in Chicago with an additional office location in St. Louis.

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About NielsenIQ

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a ground-breaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit

About Label Insight

Label Insight drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands, and organizations including the FDA, its best-in-class product attribute data and patented data science empower companies to unlock new growth opportunities both online and in store. Label Insight covers more than 99% of all online consumer queries across over 80 percent of U.S. food, pet, and personal care products with a market-leading database of over 200,000 product nutrients, 400,000 product ingredients and 9 million product claims. Label Insight was recently named to the CB Insights 2020 Retail Tech 100, as one of the world’s most innovative B2B retail technology companies. For more information, visit