Salsify and Label Insight partner to help brands win on the digital shelf Learn more >

Award-winning source of product attribute metadata starts year off strong following a series of enriching data study launches, executive appointments, product enhancements and industry partnerships.

Chicago, February 22, 2021 Label Insight, the industry leader in powering product-attribute driven growth across the consumer packaged goods (CPG) ecosystem, carries 2020 momentum into 2021. Following a strong Q4 filled with award wins and new industry leading data, the organization brings on new executive leadership, new product capabilities and strong partnerships in Q1.

As a powerful data provider, Label Insight has produced numerous data reports to identify consumer shopping trends and expectations for brands and retailers. In its most recent study launched in Q4 2020, the Empty Aisles: The Grocery E-commerce Shopability Audit, the organization analyzed 30 of the top U.S. grocery, health, beauty and pet retailers with the goal of better understanding how they are meeting the needs of today’s online shoppers from a specific dietary, medical, allergen and values-based needs perspective. The report found that retailers fail to surface the majority (92%) of products in their e-commerce assortment that should be able to be found through search filters based on consumer need-states such as “gluten free” and “organic.” Additional Label Insight studies launched in 2020 included Activating Attributes: How Brands Can Avoid Missing Millions.

Label Insight was also named to the 2020 CB Insights Retail Tech 100 — List of Most Innovative B2B Retail Startups. The award showcases the 100 most promising B2B retail tech companies in the world that are reimagining the retail experience across 13 categories, from e-commerce infrastructure to supply chain automation and cashierless checkout. The 21 countries represented  included India, China, Canada, Singapore, and the United Kingdom, among others.

Earlier this year, Label Insight announced the appointment of Marsha McGraw as chief customer officer to support the company’s rapid growth by focusing on leading all sales, customer success and partnership operations. 

Following the team addition, the company announced its partnership with Salsify, the commerce experience management platform that helps brands win on the digital shelf. The partnership provides CPG brands with the ability to significantly improve their digital shelf experience across their retail networks by generating and optimizing their product content with product attribute metadata to better meet the needs of need-state shoppers. 

This partnership amplifies the value of new functionality launched within Label Insight’s item set-up solution.  Label Insight’s item set-up solution helps CPG brands increase conversion across retailer channels by automatically delivering high-quality and accurate product data into retailer’s systems.

These strategic moves demonstrate Label Insight’s commitment to continue to improve customer experiences, provide enriching product data that makes a difference, and enhance the company’s overall strategic vision and business intelligence to propel the organization forward.

For more information, visit https://www.labelinsight.com/ 

About Label Insight

Label Insight drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands, and organizations including the FDA, its best-in-class product attribute data and patented data science empower companies to unlock new growth opportunities through product content, insights, and activation, both online and in store. 

For more information, visit labelinsight.com